Making It Matter: Stop being safe with your creative.

Shannon Lee

Shannon Lee

VP, Creative and Engagement

When StudioNorth Creative Director Shannon Lee isn’t inspiring her team to create unique and memorable engagements between brands and their customers, you might find her taking in some Mozart at the Lyric Opera, cooking a Korean dinner, or just chilling at home with her husband, three children and 95-lb Golden Retriever.
Getting your marketing campaign noticed among the millions of messages out there is challenging. While brands need to abide by the guidelines they’ve worked hard to establish, that doesn’t mean you have to “play it safe.”
In this 1-minute video, you’ll hear why standing out in a sea of sameness is so important for campaign success.

You can read more about this and other tips for optimizing your creative in my blog post.

Be sure to check out our other quick videos on campaign performance from my colleagues at StudioNorth.

And if you’d like to learn more about how creative innovation can energize your campaigns or see some examples of how we’ve helped clients bring their campaigns to life, use the quick form below to contact us and we’ll get right back to you.

Shannon Lee

Shannon Lee

VP, Creative and Engagement

When StudioNorth Creative Director Shannon Lee isn’t inspiring her team to create unique and memorable engagements between brands and their customers, you might find her taking in some Mozart at the Lyric Opera, cooking a Korean dinner, or just chilling at home with her husband, three children and 95-lb Golden Retriever.

Check out more quick tips to improve campaign performance

Structure your campaign analytics.

Tim Grant, Senior Director, Digital Marketing at StudioNorth, talks about why structure is so important for marketing campaign analytics.

Find the moments in your market.

Eric Meerschaert, Executive Director, Account Strategy at StudioNorth, talks about how to find the moments that matter right now in your market.

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