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Beyond the “Makeover Fallacy”—Activating a new brand so it becomes truly loved

Beyond the “Makeover Fallacy”—Activating a new brand so it becomes truly loved

by Eric Meerschaert | Jul 18, 2022

You’ve probably seen a movie where the main character gets a fresh haircut and some new clothes, and suddenly they’re the most popular kid in school.
Yeah, that doesn’t usually work in real life. Not for people. And not for brands, either.

How do you properly budget a successful rebrand and activation?

How do you properly budget a successful rebrand and activation?

by Eric Meerschaert | Apr 13, 2022

When budgets are tight, many companies cut their awareness budgets first and return to them last.

Ostomy Awareness Day: Transforming an Audience into a Community.

Ostomy Awareness Day: Transforming an Audience into a Community.

by Becky Gutsell | Jan 31, 2022

Hollister, Inc. makes life more rewarding and dignified for ostomates, with ostomy products that ensure security and healthy skin. It’s been our honor at StudioNorth to help Hollister engage with their global audience with an award-winning, omnichannel campaign.

Finding workers is a marketing challenge—and StudioNorth can help.

Finding workers is a marketing challenge—and StudioNorth can help.

by STUDIONORTH | Aug 31, 2021

If you were growing at an acceptable pace before COVID-19 hit, why rethink your approach to verticals now?

Club 78: How creating a moment transformed the experience of working at StudioNorth

Club 78: How creating a moment transformed the experience of working at StudioNorth

by STUDIONORTH | Dec 22, 2020

What do you remember about your first day at your current job? Or any job, for that matter?

Market Takedowns: A Focused Strategy for Winning Share

Market Takedowns: A Focused Strategy for Winning Share

by Eric Meerschaert | Oct 27, 2020

These days, when every marketing dollar is being scrutinized, you can win long-term share and hit near-term revenue goals by taking down one market at a time. That’s the focus of this webinar with StudioNorth head strategist Eric Meerschaert.

The Internet’s tossing its cookies. Should that make you queasy?

The Internet’s tossing its cookies. Should that make you queasy?

by Tim Grant | Aug 21, 2020

Sometime in the next year or so, the last third-party cookie will crumble to irrelevance.

Video with Heart: What B2C Can Teach B2B Brands about Emotional Connection

Video with Heart: What B2C Can Teach B2B Brands about Emotional Connection

by Eric Pound | Aug 4, 2020

In this 60-minute session, StudioNorth Executive Producer Eric Pound shares ideas for capturing people’s attention with video from smartphones and webcams and ways you can stay agile and on budget without compromising production values.

#InThisMomentIAm… human, creative and craving connection.

#InThisMomentIAm… human, creative and craving connection.

by Jeff Segal | Jul 20, 2020

A genuine human moment can connect us in unexpected ways. That’s what this page is for. It’s a space to connect when we need all the connection we can get. Share your moment.

Did virtual BrandSmart 2020 deliver the brilliance we need for a changed world?

Did virtual BrandSmart 2020 deliver the brilliance we need for a changed world?

by Jeff Segal | Jul 9, 2020

Our team had a lot to say about how BrandSmart 2020 was as essential as ever, while also showcasing some of the changes brand marketers need to absorb right now.

More Social, Less Distant: What Today’s Brands Can Do to Connect More Effectively

More Social, Less Distant: What Today’s Brands Can Do to Connect More Effectively

by Tim Grant | Jun 1, 2020

This 60-minute session features two distinct but deeply connected subjects from two StudioNorth digital marketing experts.

Don’t retreat! Be progressive and own the upside when the economy recovers

Don’t retreat! Be progressive and own the upside when the economy recovers

by Eric Meerschaert | May 29, 2020

When this situation turns around—and it will—which B2B brands will see their market share, growth rates and earnings surge back strongest?

Resilience and recovery: How your brand can help you emerge from a recession strong

Resilience and recovery: How your brand can help you emerge from a recession strong

by Eric Meerschaert | Apr 23, 2020

This 60-minute webinar with StudioNorth strategist Eric Meerschaert covers ways you can adapt what you say (and how you say it) to emerge from this crisis and own your audiences’ mindshare.

In a defining moment like this, stop selling and start helping

In a defining moment like this, stop selling and start helping

by Eric Meerschaert | Apr 7, 2020

This 60-minute webinar with StudioNorth strategist Eric Meerschaert covers ideas to help your salesforce and other leaders make the best of these uncertain times.

10 steps for scrappy marketers to survive the HIMSS20 cancellation

10 steps for scrappy marketers to survive the HIMSS20 cancellation

by Stacy Goebel | Mar 9, 2020

OMG. HIMSS20 was canceled! Everything you had planned for your whole exhibit is now out the window, right? Wrong!

Making It Matter: Structure your campaign analytics.

Making It Matter: Structure your campaign analytics.

by Tim Grant | Mar 2, 2020

Tim Grant, Senior Director, Digital Marketing at StudioNorth talks about why structure is so important for marketing campaign analytics.

Making It Matter: Stop being safe with your creative.

Making It Matter: Stop being safe with your creative.

by Shannon Lee | Mar 2, 2020

Shannon Lee, VP of Creative and Engagement at StudioNorth talks about why brands need to stop being safe in their marketing efforts if they want to get noticed.

Making It Matter: Find the moments in your market.

Making It Matter: Find the moments in your market.

by Eric Meerschaert | Mar 2, 2020

Eric Meerschaert, Executive Director, Account Strategy at StudioNorth talks about how to find the moments that matter right now in your market.

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Tim Grant | Feb 11, 2020

PART 1: Close 3 gaps to boost your campaign performance

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Shannon Lee | Feb 11, 2020

PART 2: 3 ways to optimize your creative for campaign performance

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Eric Meerschaert | Feb 11, 2020

PART 3: 3 ways to ensure your offer drives results

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