When people rebel against marketing, what are marketers supposed to do?

At StudioNorth, interns do real work. This past summer, they did real good work.

“Last year was the least amount of change you’re ever going to experience.” Dana Anderson, Chief Transformation Officer at MediaLink, during the opening keynote at BrandSmart 2019

It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears…

Another Big Game is in the books as the New England Patriots defeated the Los Angeles Rams in what could not, by any stretch of the imagination, be called a nail-biter. At 13-3, it was the lowest-scoring Super Bowl in history.

I have a remarkable son. Mikey is sweet and sensitive, an amazing computer programmer, a musician and storyteller. He’s also on the autism spectrum.

Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them?

“People need stimuli. They can’t even stop at a stoplight without checking their phones,” says Howard Wallach, Founder and Owner of A-Z Entertainment, Ltd. “Everyone’s watching TV with another device, so there’s no such thing as one captivating stimulus anymore.”

StudioNorth CEO Mark Mohr started a family about the same time he was assuming control of StudioNorth. Today, he and his wife have six kids. Two came into the family the biological way, two were adopted from Haiti and two were adopted from Chicago.

Is there a parallel between the two experiences?

I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans.

A recent survey by the Healthcare IT Marketing & PR Community (HITMC) reveals many insights about the evolution of marketing to multifaceted healthcare audiences. Download our free analysis.

Once a month or so, StudioNorth strategists Yolanda Hernandez and Eric Meerschaert pour themselves a glass of wine and talk about—what else?—marketing strategy. Here’s an edited transcript of a recent conversation.

Last month, I headed to the Jacob Javitz Convention Center in New York City to attend my first-ever tradeshow—NRF 2018—as part of a StudioNorth team coordinating social media and visitor engagement for a client’s booth…

Daniel Hartman is hesitant to begin a conversation by talking about North Chicago’s challenges. “My wife and I love our city. We could have chosen to live anywhere, but we love our friends here, and the city has a rich history…

Everyone’s talking about gamification these days, but what exactly is it?

You may have noticed the StudioNorth website has a new look—and a new motto: Make it Matter. What do we mean by that?

With Facebook’s organic reach hovering around a measly 2%, social marketers have to pay to play more than ever…

As I explained in the first post of this series, betting on new technologies at the National Association of Broadcasters convention might be the fastest way to go broke in Las Vegas…

I’ve been a bit of a gambler for as long as I can remember, from pitching quarters after football practice as a kid to the poker, craps, and college football action I prefer these days. But one game I stay away is roulette…