Could Live Video Be Organic Social’s Savior?
Could Live Video Be Organic Social’s Savior? 27 JULY 2017 With Facebook’s organic reach hovering around a measly 2%, social marketers have to pay to play more than ever. But live video could be the organic social savior we’ve been waiting for (at least for now). The...
More from the NAB Convention: the most promising new technologies
More from the NAB Convention: the most promising new technologies 11 JULY 2017 Part 2 of a series As I explained in the first post of this series, betting on new technologies at the National Association of Broadcasters convention might be the fastest way to go broke...
From the NAB Convention: Should you bet on virtual reality?
From the NAB Convention: Should you bet on virtual reality? 3 July 2017 Part 1 of a series I’ve been a bit of a gambler for as long as I can remember, from pitching quarters after football practice as a kid to the poker, craps, and college football action I prefer...
Want your online B2B content shared? Get these 9 basics right.
Want your online B2B content shared? Get these 9 basics right. 30 MAY 2017 When you write B2B content, you want it to be shared and seen by as many people in your target audience as possible, right? Then you need to make sure your content grabs people like me. Why?...
Launching our new event gaming system: 4 things I’ve learned
Launching our new event gaming system: 4 things I’ve learned 26 APRIL 2017 I’ve worked dozens of trade shows on behalf of clients over the years, but until Exhibitor Live ’17 I’d never been the client. I was there in Las Vegas with a small StudioNorth team to...
StudioNorth named HITMC 2017 Agency of the Year
We’re thrilled to announce that StudioNorth was named 2017 Agency of the Year at last week’s Healthcare IT Marketing Conference (HITMC) in Las Vegas…
Healthcare IT marketers invest in patient input—with awesome returns
I’ve been to HIMSS every year since 2012, and each one had its moments that stick with me to this day…
For healthcare IT marketers, PX needs to be more than a catchphrase
For healthcare IT marketers, PX needs to be more than a catchphrase 23 MARCH 2017 How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients? People don’t stop acting like customers when they need medical treatment. They...
LinkedIn’s Redesign: What Social Media Managers Need to Know
LinkedIn’s Redesign: What Social Media Managers Need to Know 13 MARCH 2017 If you did a double-take when you logged into LinkedIn recently, you’re probably not alone. The streamlined redesign now resembles Facebook’s newsfeed, with improved search features and a...
What’s next in retail? At NRF17, the answer was data, data, data.
What’s next in retail? At NRF17, the answer was data, data, data. 1 FEBRUARY 2017 In mid-January, I was one of several StudioNorth team members to join 35,000 retail leaders at the National Retail Federation’s annual Convention & EXPO in New York City. The...
