Part 2 of a series

As I explained in the first post of this series, betting on new technologies at the National Association of Broadcasters convention might be the fastest way to go broke in Las Vegas. There are more than 1700 companies exhibiting, and each one will tell you their newest innovation is the number to bet on.

How do you know which one the ball is going to land on?

I have some clues, based on the history of similar technological breakthroughs. In the last post I weighed the strengths and weaknesses of current virtual reality systems. Now I’ll take a look at the other major innovation at NAB 2017.
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Part 1 of a series

I’ve been a bit of a gambler for as long as I can remember, from pitching quarters after football practice as a kid to the poker, craps, and college football action I prefer these days. But one game I stay away is roulette, which is the second-fastest way to go broke in Las Vegas.

The fastest way? Betting on new technologies at the National Association of Broadcasters convention.

It’s appropriate that NAB is in Las Vegas every year—there are more than 1700 companies exhibiting, and each one will tell you their newest innovation is the number to bet on. But how do you know which one the ball is going to land on?

Well, unlike roulette—where previous spins have no impact on future spins—you can make some pretty good guesses if you know your history. So, here’s my gambler’s take on one of the most talked-about innovations at NAB: virtual reality.

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When you write B2B content, you want it to be shared and seen by as many people in your target audience as possible, right?

Then you need to make sure your content grabs people like me.

Why? Because one of my roles is helping StudioNorth clients maintain their positions as thought leaders by finding online content for them to post on their LinkedIn, Twitter and Facebook accounts.

If I choose your content, it gets shared to our clients’ widespread audiences. So how do I choose?

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I’ve worked dozens of trade shows on behalf of clients over the years, but until Exhibitor Live ’17 I’d never been the client.

I was there in Las Vegas with a small StudioNorth team to introduce GameBuzz—our interactive, digital, high-energy event gaming system. Exhibitor Live—the annual development conference for trade show and corporate event marketers—seemed like a perfect place to get GameBuzz in front of the people most likely to use it themselves.

A few weeks later, I shared GameBuzz with a smaller group of event, meeting and planning people at the TS Tech Summit.

Both events were eye-openers for me. Here’s what I learned:

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We’re thrilled to announce that StudioNorth was named 2017 Agency of the Year at last week’s Healthcare IT Marketing Conference (HITMC) in Las Vegas.

“We couldn’t wait to tell our clients, because their success is what drives us to continually outperform,” says our CEO Mark Mohr. “This really validates all the hard work and passion from everyone at ‘The Studio’—we’ve got a great team with deep healthcare IT knowledge.”

Stacy Goebel, who heads our Customer Engagement & Social Marketing campaigns, attended HITMC 2017 with Senior Marketing Strategist Yolanda Hernandez and Account Director Evelyn Meade. When the Agency of the Year award was announced, she remembers thinking, “This just happened! No way! There are so many other great agencies and departments here.”
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I’ve been to HIMSS every year since 2012, and each one had its moments that stick with me to this day.

Funny, none of those standout memories involve swag.

Don’t get me wrong—I love me some swag. It’s always fun to share something silly or clever with my kids or coworkers. (Can you say cowbell?) But swag just doesn’t hit me on an emotional level.

You know what does hit me on an emotional level? Real stories and real reactions from real patients. Patients are why healthcare (and healthcare IT) exists in the first place, right? But until recently, the healthcare IT companies who exhibit at HIMSS didn’t do much to showcase the patient journey.

That’s why I’ve been happy to see more HIMSS exhibitors making the investment to actually bring patient influencers to the conference. It sure beats more pens, trinkets and t-shirts.

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How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients?

People don’t stop acting like customers when they need medical treatment. They expect the same comfort, speed, accuracy and satisfaction they get from their favorite stores and online vendors.

But healthcare isn’t a new pair of shoes. The stakes are much higher. Patients may want the same experience as retail customers, but their expectations for care management and outcomes are much higher.

That’s why patient experience (PX) is more than just a catchphrase—it’s the critical factor healthcare marketers must embrace to succeed.
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If you did a double-take when you logged into LinkedIn recently, you’re probably not alone. The streamlined redesign now resembles Facebook’s newsfeed, with improved search features and a simpler top navigation.

There are also notable changes to how content is displayed on the newsfeed. Social media managers need to be aware of these changes to provide their followers the best user experience. If you manage a LinkedIn page, stick to these best practices.... Read More

Seven of our top ten posts last year were about events—either events we attended, or our strategies for making corporate events awe-inspiring. Our readers also helped social media and digital publishing posts crack the top tier. Read on to see which posts clicked with the marketing and creative folks we’re proud to count as our loyal audience.... Read More

Strategist Yolanda Hernandez recently joined StudioNorth to expand our strategic service offerings. We caught up with her recently to ask about changes in the industry, her role, her background and the strategic opportunities she sees for StudioNorth clients.
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