OMG. HIMSS20 was canceled! Everything you had planned for your whole exhibit is now out the window, right? Wrong!

Tim Grant, Senior Director, Digital Marketing at StudioNorth talks about why structure is so important for marketing campaign analytics.

Shannon Lee, VP of Creative and Engagement at StudioNorth talks about why brands need to stop being safe in their marketing efforts if they want to get noticed.

Eric Meerschaert, Executive Director, Account Strategy at StudioNorth talks about how to find the moments that matter right now in your market.

PART 1: Close 3 gaps to boost your campaign performance

PART 2: 3 ways to optimize your creative for campaign performance

PART 3: 3 ways to ensure your offer drives results

When people rebel against marketing, what are marketers supposed to do?

At StudioNorth, interns do real work. This past summer, they did real good work.

“Last year was the least amount of change you’re ever going to experience.” Dana Anderson, Chief Transformation Officer at MediaLink, during the opening keynote at BrandSmart 2019

It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears…

Another Big Game is in the books as the New England Patriots defeated the Los Angeles Rams in what could not, by any stretch of the imagination, be called a nail-biter. At 13-3, it was the lowest-scoring Super Bowl in history.

I have a remarkable son. Mikey is sweet and sensitive, an amazing computer programmer, a musician and storyteller. He’s also on the autism spectrum.

Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them?

“People need stimuli. They can’t even stop at a stoplight without checking their phones,” says Howard Wallach, Founder and Owner of A-Z Entertainment, Ltd. “Everyone’s watching TV with another device, so there’s no such thing as one captivating stimulus anymore.”

StudioNorth CEO Mark Mohr started a family about the same time he was assuming control of StudioNorth. Today, he and his wife have six kids. Two came into the family the biological way, two were adopted from Haiti and two were adopted from Chicago.

Is there a parallel between the two experiences?

I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans.

A recent survey by the Healthcare IT Marketing & PR Community (HITMC) reveals many insights about the evolution of marketing to multifaceted healthcare audiences. Download our free analysis.

Once a month or so, StudioNorth strategists Yolanda Hernandez and Eric Meerschaert pour themselves a glass of wine and talk about—what else?—marketing strategy. Here’s an edited transcript of a recent conversation.