Inside the Studio

For healthcare IT marketers, PX needs to be more than a catchphrase

Posted on: March 23rd, 2017 by Yolanda Hernandez No Comments


How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients?

People don’t stop acting like customers when they need medical treatment. They expect the same comfort, speed, accuracy and satisfaction they get from their favorite stores and online vendors.

Patient ExperienceBut healthcare isn’t a new pair of shoes. The stakes are much higher. Patients may want the same experience as retail customers, but their expectations for care management and outcomes are much higher.

That’s why patient experience (PX) is more than just a catchphrase—it’s the critical factor healthcare marketers must embrace to succeed.
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LinkedIn Feed

If you did a double-take when you logged into LinkedIn recently, you’re probably not alone. The streamlined redesign now resembles Facebook’s newsfeed, with improved search features and a simpler top navigation.

There are also notable changes to how content is displayed on the newsfeed. Social media managers need to be aware of these changes to provide their followers the best user experience. If you manage a LinkedIn page, stick to these best practices.... Read More

Event strategies and insights ruled our top posts of 2016

Posted on: January 3rd, 2017 by StudioNorth No Comments


Seven of our top ten posts last year were about events—either events we attended, or our strategies for making corporate events awe-inspiring. Our readers also helped social media and digital publishing posts crack the top tier. Read on to see which posts clicked with the marketing and creative folks we’re proud to count as our loyal audience.... Read More


Yolanda HernandezStrategist Yolanda Hernandez recently joined StudioNorth to expand our strategic service offerings. We caught up with her recently to ask about changes in the industry, her role, her background and the strategic opportunities she sees for StudioNorth clients.
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How your phone can preserve your Thanksgiving sanity

Posted on: November 23rd, 2016 by Madeline Holler No Comments


Give Thanks

Thanksgiving. It’s a time for yummy pumpkin pie, lively parades, rivalry football games, quality family time and a space to reflect on things to be grateful for.

But let’s be real for a second.

Thanksgiving usually also brings: the craziness of bringing family and friends into the same room, too much time spent in the kitchen preparing for a meal that’s scarfed down in a few seconds, the reminder that your loved ones have passed or live far away, or that one loud cousin who won’t stop talking politics. Especially this year. Yikes.

You know us—we like to think there’s an app for every occasion. To survive your inevitable holiday stress, here’s a list of our favorite resources to:

  • Fill the silence—or stop the bickering
  • Get away from the craziness to pause and reflect
  • Help you get involved and give back

We hope these help you enjoy the holidays without a hitch!... Read More

Top 10 Tweets from Social Media Week Chicago

Posted on: November 18th, 2016 by Allison Grant No Comments


Social Media Week Chicago is a dream come true for social media marketers. The yearly event, organized by Crowdcentric, brings experts from the industry’s leading brands (National Geographic, Instagram and Pinterest were just a few that spoke this year) to the Windy City to share best practices and talk the future of social.

Social Media Week Chicago

If you had to summarize last week’s Social Media Week Chicago 2016 in one word, it would be video. If you're not thinking video first when it comes to social media, especially on Facebook, you're in the social Stone Age.

Several sessions throughout the week focused on social video best practices, viral content, social advocacy and creating new experiences on social. The key takeaways from last week are best summed up in these ten tweets. ... Read More


Sales Enablement

Back when dinosaurs roamed the earth—or maybe sometime around 2010—B2B marketing and sales were frenemies, at best. They coexisted peacefully, because what was good for one was usually good for the other. But they didn’t actually hang out much.

  • Marketing was all about the big picture—branding, high-end messaging and priming the pump.
  • Sales was all about closing the deal and ringing the register.

Oh, sure, they worked together now and then. Marketing would create the odd sell sheet, and sales would share some frontline insights with marketing. But they were fundamentally different creatures, content to do their own things.

These days? Not so much. More and more B2B companies are honing a more sustainable competitive edge by bringing sales and marketing closer—with sales enablement tools.... Read More



What do you do when you’re a creative marketing agency, you’ve got clients coming for a big meeting, and the entryway to your building is a ghastly hallway of temporary drywall?

Our Creative Director Shannon Lee called a brainstorm session to come up with ideas. We thought about covering the entire wall with a fun fabric, or maybe displaying all the sailboat paintings from our recent SNummer celebration.

But the idea we thought would be quickest (and, let’s face it) cheapest was getting everyone to print out random things to make our own wallpaper.

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Mountain lions, car crashes and a killer marketing challenge

Posted on: September 22nd, 2016 by Jeff Segal 2 Comments


Deer and Mountain Lion Crossing

In late 1982, I was driving east on a dark four-lane road skirting a forest preserve. Something flashed in the corner of my eye. In the next split-second, a deer appeared directly in my headlights—and then, before I could react, came the impact.

The car pitched as my tires bounced over the deer, but I was able to hang on and steer to the shoulder. I got out and took inventory:

  • I was unhurt.
  • The front end of my mom’s Buick Skylark was mangled—headlights blown, grille gone, hood crimped back on itself.
  • And the deer? Let’s just say I’m glad it was dark.

Why am I describing all this more than 30 years later? Because deer-related traffic accidents have recently become one factor in a marketing challenge I’ve been working through in my brain.

The other factor is mountain lions.... Read More

How would your agency rebrand an idea like communism?

Posted on: August 25th, 2016 by Marilyn Frank No Comments


Branding and rebranding are a challenge for any agency. But what if your brand were “communism?”

Those born and raised in the U.S. might have ideas of what communism represents, if only in a distant, high-school-history-class sort of way. And most of those ideas would be something like “bad.”

My own awareness of it came from my father, who escaped from Bulgaria in 1967 for the greener pastures of Chicago. He’s gone now, and the stories he shared about his life under the communist regime have faded a little.
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