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Club 78: How creating a moment transformed the experience of working at StudioNorth

Club 78: How creating a moment transformed the experience of working at StudioNorth

by STUDIONORTH | Dec 22, 2020

What do you remember about your first day at your current job? Or any job, for that matter?

Market Takedowns: A Focused Strategy for Winning Share

Market Takedowns: A Focused Strategy for Winning Share

by Eric Meerschaert | Oct 27, 2020

These days, when every marketing dollar is being scrutinized, you can win long-term share and hit near-term revenue goals by taking down one market at a time. That’s the focus of this webinar with StudioNorth head strategist Eric Meerschaert.

The Internet’s tossing its cookies. Should that make you queasy?

The Internet’s tossing its cookies. Should that make you queasy?

by Tim Grant | Aug 21, 2020

Sometime in the next year or so, the last third-party cookie will crumble to irrelevance.

Video with Heart: What B2C Can Teach B2B Brands about Emotional Connection

Video with Heart: What B2C Can Teach B2B Brands about Emotional Connection

by Eric Pound | Aug 4, 2020

In this 60-minute session, StudioNorth Executive Producer Eric Pound shares ideas for capturing people’s attention with video from smartphones and webcams and ways you can stay agile and on budget without compromising production values.

#InThisMomentIAm… human, creative and craving connection.

#InThisMomentIAm… human, creative and craving connection.

by Jeff Segal | Jul 20, 2020

A genuine human moment can connect us in unexpected ways. That’s what this page is for. It’s a space to connect when we need all the connection we can get. Share your moment.

Did virtual BrandSmart 2020 deliver the brilliance we need for a changed world?

Did virtual BrandSmart 2020 deliver the brilliance we need for a changed world?

by Jeff Segal | Jul 9, 2020

Our team had a lot to say about how BrandSmart 2020 was as essential as ever, while also showcasing some of the changes brand marketers need to absorb right now.

More Social, Less Distant: What Today’s Brands Can Do to Connect More Effectively

More Social, Less Distant: What Today’s Brands Can Do to Connect More Effectively

by Tim Grant | Jun 1, 2020

This 60-minute session features two distinct but deeply connected subjects from two StudioNorth digital marketing experts.

Don’t retreat! Be progressive and own the upside when the economy recovers

Don’t retreat! Be progressive and own the upside when the economy recovers

by Eric Meerschaert | May 29, 2020

When this situation turns around—and it will—which B2B brands will see their market share, growth rates and earnings surge back strongest?

Resilience and recovery: How your brand can help you emerge from a recession strong

Resilience and recovery: How your brand can help you emerge from a recession strong

by Eric Meerschaert | Apr 23, 2020

This 60-minute webinar with StudioNorth strategist Eric Meerschaert covers ways you can adapt what you say (and how you say it) to emerge from this crisis and own your audiences’ mindshare.

In a defining moment like this, stop selling and start helping

In a defining moment like this, stop selling and start helping

by Eric Meerschaert | Apr 7, 2020

This 60-minute webinar with StudioNorth strategist Eric Meerschaert covers ideas to help your salesforce and other leaders make the best of these uncertain times.

10 steps for scrappy marketers to survive the HIMSS20 cancellation

10 steps for scrappy marketers to survive the HIMSS20 cancellation

by Stacy Goebel | Mar 9, 2020

OMG. HIMSS20 was canceled! Everything you had planned for your whole exhibit is now out the window, right? Wrong!

Making It Matter: Structure your campaign analytics.

Making It Matter: Structure your campaign analytics.

by Tim Grant | Mar 2, 2020

Tim Grant, Senior Director, Digital Marketing at StudioNorth talks about why structure is so important for marketing campaign analytics.

Making It Matter: Stop being safe with your creative.

Making It Matter: Stop being safe with your creative.

by Shannon Lee | Mar 2, 2020

Shannon Lee, VP of Creative and Engagement at StudioNorth talks about why brands need to stop being safe in their marketing efforts if they want to get noticed.

Making It Matter: Find the moments in your market.

Making It Matter: Find the moments in your market.

by Eric Meerschaert | Mar 2, 2020

Eric Meerschaert, Executive Director, Account Strategy at StudioNorth talks about how to find the moments that matter right now in your market.

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Tim Grant | Feb 11, 2020

PART 1: Close 3 gaps to boost your campaign performance

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Shannon Lee | Feb 11, 2020

PART 2: 3 ways to optimize your creative for campaign performance

Making It Matter: Best practices for optimizing campaign measurement and performance

Making It Matter: Best practices for optimizing campaign measurement and performance

by Eric Meerschaert | Feb 11, 2020

PART 3: 3 ways to ensure your offer drives results

Content Jam 2019: The science of being human

Content Jam 2019: The science of being human

by Jeff Segal | Nov 12, 2019

When people rebel against marketing, what are marketers supposed to do?

Our 2019 summer interns describe their challenges, surprises and lessons

Our 2019 summer interns describe their challenges, surprises and lessons

by Jeff Segal | Oct 10, 2019

At StudioNorth, interns do real work. This past summer, they did real good work.

Embracing the changing brandscape: Key moments from BrandSmart 2019

Embracing the changing brandscape: Key moments from BrandSmart 2019

by STUDIONORTH | May 24, 2019

“Last year was the least amount of change you’re ever going to experience.” Dana Anderson, Chief Transformation Officer at MediaLink, during the opening keynote at BrandSmart 2019

What moment from HITMC 2019 will you remember in five years?

What moment from HITMC 2019 will you remember in five years?

by Jeff Segal | Apr 26, 2019

It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears…

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