Making It Matter: Find the moments in your market.

Eric Meerschaert

Eric Meerschaert

Executive Director of Strategy

Eric has a deep background of marketing leadership at Global 500 software companies, and was President of Click Commerce. His strategy roots grow from McKinsey & Co, where he learned that analytics, not instincts, drive the best corporate and market strategies.

Connecting with your audience today means understanding the moments that are happening right now in their world. What’s driving decisions today could be vastly different than what research from six months ago reports.

In this 1-mintue video, we’ll talk about why connecting with these moments is so critical to meeting your marketing campaign goals.

You can read more about how to better connect with your target audience in my blog post.

Be sure to check out our other quick videos on campaign performance from my colleagues at StudioNorth.

Use the quick form below to contact us today if you’d like to learn more or see examples of how we’ve helped clients drive greater results.

Eric Meerschaert

Eric Meerschaert

Executive Director of Strategy

Eric has a deep background of marketing leadership at Global 500 software companies, and was President of Click Commerce. His strategy roots grow from McKinsey & Co, where he learned that analytics, not instincts, drive the best corporate and market strategies.

Check out more quick tips to improve campaign performance

Structure your campaign analytics.

Tim Grant, Senior Director, Digital Marketing at StudioNorth, talks about why structure is so important for marketing campaign analytics.

Stop being safe with your creative.

Shannon Lee, VP of Creative and Engagement at StudioNorth, talks about why brands need to stop being safe in their marketing efforts if they want to get noticed.

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