by Caroline DeVore | Jun 6, 2023 | Strategy
The Lost Art of Campaign Journey Mapping Remember back in the day when we planned out trips using a road atlas? We’d flip through pages of maps to plan out our journey, the sights along the way and the necessary stopovers before reaching our final destination. Times...
by Eric Meerschaert | May 22, 2023 | Strategy
3 reasons to quit stalling and build a B2B messaging platform. When you’ve got some exciting news in your life, it’s human nature to share the news right away, with whomever you want, by whatever channels you want. Call your parents, text your sister, put it up on...
by CJ Chilvers | Jan 7, 2023 | Strategy
Your marketing emails have two jobs. Are they working hard enough? In the last decade, I’ve written marketing emails for tens of millions of readers, A/B testing them across massive and diverse audiences. I’ve learned a few lessons along the way about how to adapt to...
