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Your marketing emails have two jobs. Are they working hard enough?

Your marketing emails have two jobs. Are they working hard enough?

by CJ Chilvers | Jan 7, 2023 | Strategy

Your marketing emails have two jobs. Are they working hard enough? In the last decade, I’ve written marketing emails for tens of millions of readers, A/B testing them across massive and diverse audiences. I’ve learned a few lessons along the way about how to adapt to...

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