by Eric Meerschaert | Dec 1, 2022 | Brand
Beyond the makeover fallacy: Inspiring true love for a new brand. You’ve probably seen a movie where the main character gets a fresh haircut and some new clothes, and suddenly they’re the most popular kid in school. Yeah, that doesn’t usually work in real life. Not...
by Eric Meerschaert | Dec 1, 2022 | Brand
How do you properly budget a successful rebrand and activation? When budgets are tight, many companies cut their awareness budgets first and return to them last. A recent article in Forbes points out that companies “cut quickly and repent at leisure because the brand...
by Eric Meerschaert | Oct 1, 2022 | Brand
Overcoming 4 barriers to successful B2B rebranding Changing markets and buyer expectations are driving the need for companies to refresh or redefine their brands. The Edelman Trust Barometer highlights a gap between today’s brands and buyer expectations. According to...
by Eric Meerschaert | Aug 1, 2022 | Brand
A fresh take on the B2B brand refresh. A glimpse at a recent rebranding in progress B2B rebranding does not have to be a slow, expensive project. At StudioNorth, we’re leading clients through a refined process that builds consensus faster, delivers compelling results...
