Content Jam 2019: The science of being human
When people rebel against marketing, what are marketers supposed to do?
Our 2019 summer interns describe their challenges, surprises and lessons
At StudioNorth, interns do real work. This past summer, they did real good work.
Embracing the changing brandscape: Key moments from BrandSmart 2019
“Last year was the least amount of change you’re ever going to experience.” Dana Anderson, Chief Transformation Officer at MediaLink, during the opening keynote at BrandSmart 2019
What moment from HITMC 2019 will you remember in five years?
It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears…
Super Bowl LIII — At least there were commercials
Another Big Game is in the books as the New England Patriots defeated the Los Angeles Rams in what could not, by any stretch of the imagination, be called a nail-biter. At 13-3, it was the lowest-scoring Super Bowl in history.
Our Giving Tuesday campaign helps people with ASD learn independence
I have a remarkable son. Mikey is sweet and sensitive, an amazing computer programmer, a musician and storyteller. He’s also on the autism spectrum.
Voices of Content Jam 2018: Bolder, funnier and brutally honest
Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them?
How Hospitality Fest 2018 Got GameBuzzed
“People need stimuli. They can’t even stop at a stoplight without checking their phones,” says Howard Wallach, Founder and Owner of A-Z Entertainment, Ltd. “Everyone’s watching TV with another device, so there’s no such thing as one captivating stimulus anymore.”
StudioNorth turns 40: Constantly changing, learning and growing
StudioNorth CEO Mark Mohr started a family about the same time he was assuming control of StudioNorth. Today, he and his wife have six kids. Two came into the family the biological way, two were adopted from Haiti and two were adopted from Chicago.
Is there a parallel between the two experiences?
HITMC, where ya at? Updates from the 2018 conference in New Orleans
I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans.
How today’s top health IT marketers create moments that matter
A recent survey by the Healthcare IT Marketing & PR Community (HITMC) reveals many insights about the evolution of marketing to multifaceted healthcare audiences. Download our free analysis.
Don’t target a marketing persona—find a peak moment instead
Once a month or so, StudioNorth strategists Yolanda Hernandez and Eric Meerschaert pour themselves a glass of wine and talk about—what else?—marketing strategy. Here’s an edited transcript of a recent conversation.
Tradeshow tips from an event booth rookie at NRF2018
Last month, I headed to the Jacob Javitz Convention Center in New York City to attend my first-ever tradeshow—NRF 2018—as part of a StudioNorth team coordinating social media and visitor engagement for a client’s booth…
How the Mosaic Hub can help North Chicago shine brighter
Daniel Hartman is hesitant to begin a conversation by talking about North Chicago’s challenges. “My wife and I love our city. We could have chosen to live anywhere, but we love our friends here, and the city has a rich history…
Our Giving Tuesday generated a month of donations for The Cradle. Plus, puppies.
We’re delighted to announce that our month-long Giving Tuesday 2017 campaign raised more than $2,500 for The Cradle…
Data torture and scary mice: The top 17 slides from Content Jam ’17
Every time I attend Content Jam, I walk away feeling…
Whatever gamification is, GameBuzz is rocking it
Everyone’s talking about gamification these days, but what exactly is it?
Our Giving Tuesday campaign launches today. Let’s make it matter!
You may have noticed the StudioNorth website has a new look—and a new motto: Make it Matter. What do we mean by that?
Could Live Video Be Organic Social’s Savior?
With Facebook’s organic reach hovering around a measly 2%, social marketers have to pay to play more than ever…
More from the NAB Convention: the most promising new technologies
As I explained in the first post of this series, betting on new technologies at the National Association of Broadcasters convention might be the fastest way to go broke in Las Vegas…
From the NAB Convention: Should you bet on virtual reality?
I’ve been a bit of a gambler for as long as I can remember, from pitching quarters after football practice as a kid to the poker, craps, and college football action I prefer these days. But one game I stay away is roulette…