Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them?

“People need stimuli. They can’t even stop at a stoplight without checking their phones,” says Howard Wallach, Founder and Owner of A-Z Entertainment, Ltd. “Everyone’s watching TV with another device, so there’s no such thing as one captivating stimulus anymore.”

StudioNorth CEO Mark Mohr started a family about the same time he was assuming control of StudioNorth. Today, he and his wife have six kids. Two came into the family the biological way, two were adopted from Haiti and two were adopted from Chicago.

Is there a parallel between the two experiences?

I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans.

A recent survey by the Healthcare IT Marketing & PR Community (HITMC) reveals many insights about the evolution of marketing to multifaceted healthcare audiences. Download our free analysis.

Once a month or so, StudioNorth strategists Yolanda Hernandez and Eric Meerschaert pour themselves a glass of wine and talk about—what else?—marketing strategy. Here’s an edited transcript of a recent conversation.

Last month, I headed to the Jacob Javitz Convention Center in New York City to attend my first-ever tradeshow—NRF 2018—as part of a StudioNorth team coordinating social media and visitor engagement for a client’s booth…

Daniel Hartman is hesitant to begin a conversation by talking about North Chicago’s challenges. “My wife and I love our city. We could have chosen to live anywhere, but we love our friends here, and the city has a rich history…

Everyone’s talking about gamification these days, but what exactly is it?

You may have noticed the StudioNorth website has a new look—and a new motto: Make it Matter. What do we mean by that?

With Facebook’s organic reach hovering around a measly 2%, social marketers have to pay to play more than ever…

As I explained in the first post of this series, betting on new technologies at the National Association of Broadcasters convention might be the fastest way to go broke in Las Vegas…

I’ve been a bit of a gambler for as long as I can remember, from pitching quarters after football practice as a kid to the poker, craps, and college football action I prefer these days. But one game I stay away is roulette…

When you write B2B content, you want it to be shared and seen by as many people in your target audience as possible, right?

I’ve worked dozens of trade shows on behalf of clients over the years, but until Exhibitor Live ’17 I’d never been the client…

We’re thrilled to announce that StudioNorth was named 2017 Agency of the Year at last week’s Healthcare IT Marketing Conference (HITMC) in Las Vegas…

I’ve been to HIMSS every year since 2012, and each one had its moments that stick with me to this day…

How are Amazon and Yelp conditioning consumers to expect the same experience when they become patients…

If you did a double-take when you logged into LinkedIn recently, you’re probably not alone…