Perspectives Healthcare Where marketing fits on the patient’s path Healthcare The healthcare technology sale begins before procurement Brand Brand distinctiveness: More content isn’t more memorable Strategy Market Math calculates the budget you need for the results you want Strategy The awareness trap: Why manufacturing marketers must focus on aided trust Strategy Stop measuring mentions. Measure brand distortion in AI search instead. Brand The brand fidelity gap: AI may know your name and still erase your brand Brand The AI identity tax: When AI sees 6 versions of your brand Healthcare We’re all patients first AI Tokenmaxxing: Spend machine intelligence well Brand Customer-built AI evidence shapes your brand Brand Creative courage: The real risk is being forgettable Brand When everyone has the same tools, imagination wins AI Trust the work, verify the answer Brand A brand identity should tell the truth Brand Introducing the TOM Index™ More Perspectives
