“Scott vs. the Coffeemaker”

Shipping hazardous materials such as explosives, flammables and lithium battery devices means navigating a complex web of domestic, international and carrier regulations. Some shippers still use manual, paper-based processes to complete all the compliant documentation, but most use some form of software to automate the process. Labelmaster’s Dangerous Goods Information System (DGIS) is the industry’s fastest, easiest-to-use software.

To spotlight the speed of DGIS hazmat software, this video captures a race with a coffeemaker.

The Challenge

DGIS completes documentation in seconds that can take several minutes if done manually. It’s also much faster (and offers far greater functionality) than software offered by carriers. Yet, because hazmat shipping is so complex, it’s hard to convey the benefits of using DGIS in a short, social video.

How could Labelmaster demonstrate its software’s speed and efficiency in a fun, easy-to-understand way?

The Solve

We’ve timed DGIS completing documentation for a hazmat shipment in as little as 13 seconds. Yet simply boasting about that speed—and the cumulative savings over multiple shipments or hours of operation—has come off as somewhat abstract.

To make the speed and easy interface of DGIS more tangible, we decided to compare it with a task most shipping pros do every day. And what’s more universal than making a cup of coffee?

This 75-second video has a lot of fun capturing the race between Scott (Labelmaster’s Midwest Sales Manager for Software) and an ordinary, single-cup coffeemaker. Meanwhile, viewers see various DGIS screens and get a sense of how easy it is to enter and store information, while Scott completes documentation for not one, not two, but three separate shipments before his coffee is ready.

The Result

Over the years we’ve created countless ads, blog posts, infographics, videos and even eBooks promoting DGIS, yet nothing has generated the level of response Labelmaster saw from this one short video.