Making It Matter: Structure your campaign analytics.

Tim Grant

Tim Grant

Senior Director, Digital Marketing

Tim assists StudioNorth’s clients by defining, implementing and measuring digital marketing programs that help their businesses grow. With a proven track record of building successful teams, Tim is charged with growing StudioNorth’s digital group both in size and in breadth of service offerings.
Getting the most out of your marketing campaign data starts with structuring your UTM parameters correctly. But, it’s not too late to take a second look at your Q1 campaigns!
In this 1-minute video, you’ll learn why a carefully planned UTM parameter strategy is key to clear, centralized data for your campaign.

You can read more about optimizing your campaign measurement in my blog post.

And be sure to check out our other quick videos from my colleagues at StudioNorth.

In the meantime, if you’d like to learn more about how campaign analytics can drive greater performance, or see some examples of how we’ve helped clients improve their results, use the quick form below to contact us and we’ll get back to you right away.

Tim Grant

Tim Grant

Senior Director, Digital Marketing

Tim assists StudioNorth’s clients by defining, implementing and measuring digital marketing programs that help their businesses grow. With a proven track record of building successful teams, Tim is charged with growing StudioNorth’s digital group both in size and in breadth of service offerings.

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