Wielding new tools with a proven approach
The digital age has changed the way we communicate forever. The sheer number of messages we see every day through multiple digital channels (often more than one channel at a time) is staggering.
But what makes certain digital experiences memorable is the same as it was in the days before digital — relevance and meaning. And with the tools and metrics available to us today, we can target and tailor those experiences like never before.
Website/Mobile Architecture Design
Every successful website or mobile app starts with a solid foundation that addresses some fundamental questions. Why are you building this? What’s its purpose? What do you want your visitors to do here? How does it connect across other platforms in your digital ecosystem?
We’ll take the answers to these questions and apply some best-practice principles to create a structure that aligns with your objectives, supports your goals, and enables the functionality to make it all possible.
Once the structure is determined, our UI/UX team goes to work designing and constructing interface elements that create an intuitive overall experience. We’ll test these designs with groups of users to ensure your website or mobile app exceeds the expectations of your target audiences.
Years of experience with email marketing has taught us a few things — not only about designing email communications that grab attention and drive audiences to action, but also about getting those messages to your audience in the first place.
We can help with list management and development, message creation, message scheduling, and delivery. We can also provide branded templates for your CRM systems if you’re more of a do-it-yourselfer.
Our team of development engineers brings a wide range of experience building websites and mobile apps for an equally wide range of clients. Front-end architecture, back-end database support, content management systems, integration with CRM or ERP systems, testing and deployment, and metrics (of course), we have the experience to deliver a turnkey solution that fits your development timelines and budget.
We offer a complete array of analytics and metrics support, including defining KPIs relevant to your goals, setting up multi-channel funnels to track the efficacy of entire marketing campaigns, adjusting for conversion optimization, and regular reporting with actionable insights
The simple PDF “flipbook” has evolved into a fully interactive, self-contained mini-application, and we have the tools and experience to bring this technology to your publications.
Search Engine Optimization (SEO)
Getting your website higher up in the search engine rankings takes a solid understanding of rules and algorithms that are anything but solid. Fortunately, our in-house specialists are up on the latest developments in the world of search engine optimization.
Need help re-engaging visitors with remarketing ads and reaching new visitors with effectively targeted search and display ads? We can help determine the best keywords and targeting to reach the right audiences and drive the most ROI.
We can also develop social ad campaigns on Twitter, LinkedIn, Facebook, or whatever platform is most frequented by your audience.
Social Media Programs
Whether you’re just dipping your toes into the raging river of social media or you’ve got an established presence and a loyal following, we can help you grow your social presence and build your thought leadership.
We can help you establish a well-branded presence on platforms that make sense for your target audience. Our programs focus on delivering useful content to engaged communities through trusted advocates to create conversations.
We can also help activate your sales teams in the practice of social selling.
Video is fast-becoming the medium of choice for telling brand stories in this digital age, and we have plenty of experience behind and around the camera, not to mention the editing suite after the cameras have stopped rolling (not that they actually “roll” anymore, but you get our meaning). Whether it’s short-form for social media or longer pieces, we’re ready to say, “Action!”
Adding motion graphics is a great way to enhance any communication project, and we have talented animators who work side-by-side with designers and content experts to make the most of the information on the move.