by Stacy Goebel | Mar 9, 2020
10 steps for scrappy marketers to survive the HIMSS20 cancellation OMG. HIMSS20 was canceled! Everything you had planned for your whole exhibit is now out the window, right? Wrong! You may not be able to showcase the incredible live experience you’ve been building for...
by Stacy Goebel | Feb 5, 2019
5 FEBRUARY 2019 Another Big Game is in the books as the New England Patriots defeated the Los Angeles Rams in what could not, by any stretch of the imagination, be called a nail-biter. At 13-3, it was the lowest-scoring Super Bowl in history. Given the number of...
by Stacy Goebel | Nov 27, 2018
I have a remarkable son. Mikey is sweet and sensitive, an amazing computer programmer, a musician and storyteller. He’s also on the autism spectrum. As an eighth-grader, he attends a great school geared to his needs. He’s looking forward to high school and...
by Stacy Goebel | Mar 30, 2017
30 MARCH 2017 I’ve been to HIMSS every year since 2012, and each one had its moments that stick with me to this day. Funny, none of those standout memories involve swag. Don’t get me wrong—I love me some swag. It’s always fun to share something silly or clever with my...
by Stacy Goebel | Mar 31, 2016
31 MARCH 2016 How does a three-person team create nearly 58 million Twitter impressions during a three-day trade show? Bionic thumbs? No, the secret to ridiculous social engagement during an event is the four-plus months of groundwork you put in before the event. Add...
