by Debbie Knighton | Oct 4, 2018
4 OCTOBER 2018 “People need stimuli. They can’t even stop at a stoplight without checking their phones,” says Howard Wallach, founder and owner of A-Z Entertainment, Ltd. “Everyone’s watching TV with another device, so there’s no such thing as one captivating stimulus...
by Debbie Knighton | Nov 9, 2017
9 NOVEMBER 2017 Everyone’s talking about gamification these days, but what exactly is it? Webster’s says: The process of adding games or gamelike elements to something (such as a task) so as to encourage participation. Gamification is effective because it taps into...
by Debbie Knighton | Apr 26, 2017
26 APRIL 2017 I’ve worked dozens of trade shows on behalf of clients over the years, but until Exhibitor Live ’17 I’d never been the client. I was there in Las Vegas with a small StudioNorth team to introduce GameBuzz—our interactive, digital, high-energy event gaming...
by Debbie Knighton | Apr 6, 2016
6 APRIL 2017 So there you are, running your trade show booth. You’re scanning badges, striking up conversations, generating a few leads, and … holy smokes, what’s going on over there? It’s that other booth again. They’ve always got a crowd. It’s noisy. There’s...
