AI READINESS REPORT 2025-2026
Navigating AI for B2B Growth
How marketing and sales leaders are turning 2025 insights into 2026 action.
The Navigating AI in B2B Growth – 2025 Readiness Report is StudioNorth’s annual benchmark study on how marketing and sales teams are building the next generation of growth.
This isn’t another trends report. It’s a look at how human imagination and intelligent systems work together, revealing the barriers, breakthroughs, and behaviors shaping modern revenue engines.
Produced in partnership with MarketLauncher, this study represents our shared commitment to helping growth leaders see change clearly, move faster, and lead with confidence.
Read the full report for industry spotlights and B2B leadership predictions for 2026.
Executive Summary
Built on insights from 2025. Designed for leaders shaping 2026.
88% of B2B leaders say AI is now part of their marketing strategy, but only 21% feel very confident they are using it effectively.
Across B2B organizations, AI is no longer the experiment. It’s the environment. What began as isolated pilots has become a system for smarter, faster growth. Yet adoption still depends on two fundamentals: human confidence and organizational alignment.
AI is evolving within organizations from experiment to expectation. Yet beneath the optimism, our 2025 Benchmark reveals that most organizations are still learning to trust AI as much as they use it.
The 2025 Readiness Report captures the voices of 60+ marketing and sales leaders across Technology, Healthcare, Financial Services, Manufacturing, Professional Services, Public Sector (Education and Government), and other (Energy, Transportation, and Retail).
Their collective story points to a clear shift: AI is moving from discovery to deployment. Leaders are applying it less to learn about customers and more to empower teams, simplify operations, and accelerate decisions.
Three patterns define the landscape ahead:
Efficiency
is the new enabler of insight.
Growth teams are using AI to reclaim time and attention for higher-value strategy.
Confidence
is emerging as the real readiness metric.
Skills matter, but belief in human-plus-machine collaboration matters more.
Alignment
drives acceleration.
When marketing and sales share systems, language, and outcomes, AI’s impact multiplies.