Understanding the matter at hand
You’ve got objectives to meet. Messages to convey. Markets to disrupt and conquer.
Our job is to help you get there, and we’ll meet you wherever you are in the process.
Whether you’re starting from scratch, or you have your marketing KPIs and customer journeys completely mapped out, we have the strategic thinking and creative talent to support your efforts.
Marketing campaign development
We’re living in the age of the empowered consumer. Customers are seeking out information on their terms, so marketers need present the right information to the right audience segment at the right time in the buying cycle. And that requires a strategic, data-driven approach. Luckily, the same technology that empowers consumers also gives marketers unprecedented access to customer behavior analytics.
Keep the funnel full with an integrated lead gen strategy that targets your best prospect groups with what matters most to them. Online, offline, in person—wherever your customers are, we’ll get you there and get you noticed.
Today, moving your target audience from awareness through consideration and conversion to loyalty today takes a focused and personalized approach that serves up the right content at every stage of the customer journey. The right content through the right channel at the right time can set your brand apart and build the kinds of positive experiences today’s connected customers are searching for.
Tradeshows and events are the second most effective tactics in a marketer’s mix, after the company website. (Forrester)
Our event team has seen this first hand, and we excel at creating effective event experiences. We can help with pre-event collateral, spatial planning, lead generation, booth attractions, event-themed apps, games, post-event follow-up, and much more. We also have extensive experience partnering with event companies, booth fabricators, and other vendors.
In the ever-evolving world of social marketing, a sound strategy can help you truly engage with your audience where and when they’re interacting online. Whether you’re looking to attract more leads or build your brand’s thought leadership position, we can help you establish, focus, curate and grow your social media presence quickly and efficiently. And help activate internal advocates in the process.
Account-based marketing (ABM) is a proven strategy for optimizing your campaigns through customized, 1:1 messaging that addresses specific needs along the customer journey. Online or offline, we can put ABM best practices in place for you and help you reach your customers more effectively.
Brand positioning and development
If you’re not proactively managing and developing your brand, you’re letting the marketplace define who you are. Whether you’re building a brand from the ground up, integrating established brands from a merger or acquisition, or looking to redefine your identity/offering, we can help you identify and own the key differentiators that set you apart in a competitive space.
We offer a complete array of analytics and metrics support, including defining KPIs relevant to your goals, setting up multi-channel funnels to track the efficacy of entire marketing campaigns, adjusting for conversion optimization, and regular reporting with actionable insights.
You can’t create messages that will matter to your audience if you don’t understand what’s truly important to the people you’re trying to reach. We can help with primary research (qualitative or quantitative) or secondary reviews to give you a better understanding of the demographic, psychographic and cultural profiles of your customer audience(s).
Have lots of traffic to your site but not a lot of conversions? We can help. We’ll analyze the UX from every angle and recommend changes to streamline the process for optimal engagement at every step.
We partner with a variety of strategic agencies and organizations for specific needs and resources, including Outlook Marketing Services (OMS), Forrester research, eMarketer, and the Heathcare IT Marketing and PR Community (HITMC).