Engagements that matter
For all the technological innovation that’s transformed the marketing landscape over the past 30 years, when you get down to that moment of engagement—B2B, B2C, C2B, C2C—it’s all really human to human. And humans respond to what matters to them personally and professionally.
And when you get your sales and support people aligned and engaged with your marketing efforts (an area where we excel), great things can happen.
Creating compelling, targeted advertising that stands out is our specialty—concept, copy, artwork, placement, and measurement.
Give your sales professionals the tools, training and tactics they need to compete and win in your marketplace. Playbooks, training decks, collateral systems, web/app portals—you name it—we can help your team deliver breakthrough results.
Put the latest automation platforms to work on your digital advertising with algorithms designed to optimize campaign performance for targeted audience segments.
With the explosion of email marketing (and the associated spam), high-quality, targeted direct mail is finding new favor with marketers. We’ve developed a variety of engaging, integrated direct mail campaigns that have delivered impressive response rates for our clients. Depending on your needs and goals, we can assist with list management, A/B testing, and fulfillment.
Social media programs
Just dipping your toes into social media? Have an established presence and a loyal following? We can help you grow your social presence and build your thought leadership with a well-branded presence on platforms that make sense for your target audience. Our programs focus on delivering useful content to engaged communities through trusted advocates to create conversations. We can also help activate your sales teams in the practice of social selling.
Our personalized media campaigns, based on persona development, make branding a one-on-one experience, while our reporting and dashboard development gives clients actionable, real-time insights.
If you need to build an identity from scratch, refresh your identity, get your branded house in order or manage a house of disparate brands, our designers can build a solid platform and apply it across every touchpoint. We can also provide you with a comprehensive set of brand standards to help you govern the usage of these essential identity components—logo, typography, color palettes, design layouts for ads, web pages, and PowerPoint.
Video design, production and editing
Video is fast-becoming the medium of choice for telling brand stories in this digital age, and we have plenty of experience behind and around the camera—not to mention in the editing suite after the cameras have stopped rolling. Short-form for social media or longer pieces for training, promotion or thought leadership, we’ve got everything you need to add video to your integrated marketing mix.
Adding motion graphics is a great way to enhance any communication project, and we have talented animators who work side by side with designers and content experts to make the most of the information on the move.
Have a lot of data to convey in a short amount of time? Infographics are a great way to help your data come to life and make learning fun while building your brand.
From a simple open house to an interactive booth experience at your biggest trade show, we can help make your next event a hit with your attendees and your sales team. Our pre-event communications, booth attractions, pull-through strategies, engagement tools (with metrics attached) and follow-up communications ensure every aspect of the event experience helps drive your audience to action.