Whatever gamification is, GameBuzz is rocking it
Everyone’s talking about gamification these days, but what exactly is it? Webster’s says:
The process of adding games or gamelike elements to something (such as a task) so as to encourage participation. Gamification is effective because it taps into people’s natural desires for competition and achievement.
Lots of people think gamification means introducing elements of game-playing into everyday business activities—like awarding points for a sales incentive program, or encouraging consumers to collect parts of a puzzle with every purchase.
But can’t “gamification” just mean “playing games?” I’ve been calling GameBuzz “gamification” all along, because our customizable event gaming platform does exactly what Webster’ says. GameBuzz encourages participation and “taps into people’s natural desires for competition and achievement.”
In other words, GameBuzz makes an ordinary event fun—and memorable!
Buzzing at BizBash
Case in point … we were just named one of the top 10 ideas at BizBash NYC 2017.
BizBash brings together professionals from the event, training, team building and tradeshow industries. There were 148 booths at the event, giving attendees a whirlwind of companies to go see and learn more about. Even with all this activity, I can say with confidence that everyone who came by our booth not only played GameBuzz—they learned more about GameBuzz and the event industry.
How do I know this? Because we customized the content of our games to teach people exactly what we wanted them to know about us.
Of course, teaching people about your company is one thing. Getting them to remember what you taught them is another.
Not just a spectator
All event booth planners ask themselves the same question: How do I make my booth stand out and give a memorable experience to the attendees?
Many of the other booths at BizBash had cool props, friendly staff, lots of visual pizzazz and plenty of product to touch and feel. Without sounding too arrogant, though, I really feel the StudioNorth GameBuzz booth stood out amongst them all.
Why? Because we had all of the above, plus we gave people an experience. They played games against their peers and had fun doing it. They got to express their “natural desires for competition and achievement.”
Here’s why it’s so important to give attendees a memorable experience. Attending a trade show takes you away from your daily routine. You go there to network, learn about new products and trends and pick up a class or two. It’s exciting while you’re there, but once you get back to work, your daily routine takes over and you slowly forget the people you met and the products you learned about.
What are you most likely to remember? An awesome experience that took you away from everything for five or ten minutes—when you were part of the action, not just a spectator. That game you won, that quiz question you nailed, that high five you shared with a complete stranger from across the country.
And you won’t just remember the experience—you’ll remember who gave it to you, and what they were promoting.
Engaging, fun and memorable
Event gamification gives attendees an emotional experience that stands out, so they’ll remember you once they get back into their daily routines. And not just at trade shows—GameBuzz rocks corporate events, too, and makes training and team building an immersive experience.
We’ve seen this work time after time for our clients. GameBuzz gets people participating, making the event experience engaging, fun and memorable. And isn’t that what gamification is all about?
Have an event coming up? Contact me about getting your crowd buzzing with GameBuzz!
As Event Director for StudioNorth, Debbie puts her heart and soul into every event she works on—from planning, to training, to ensuring everything onsite is working together and running smoothly. When she’s not in “event mode” she enjoys shopping, going to plays and taking road trips with her husband on their Harley.