Top 10 Tweets from Social Media Week Chicago

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NOVEMBER 2016

Social Media Week Chicago is a dream come true for social media marketers. The yearly event, organized by Crowdcentric, brings experts from the industry’s leading brands (National Geographic, Instagram and Pinterest were just a few that spoke this year) to the Windy City to share best practices and talk the future of social.

Social Media Week Chicago

If you had to summarize last week’s Social Media Week Chicago 2016 in one word, it would be video. If you’re not thinking video first when it comes to social media, especially on Facebook, you’re in the social Stone Age.

Several sessions throughout the week focused on social video best practices, viral content, social advocacy and creating new experiences on social. The key takeaways from last week are best summed up in these ten tweets. 

‪@cksocial ck
There’s been an 800% increase in videos views on social since 2015. If you’re not video-first, then you’re behind. #SMWChicago #Facebook

@erinkv‪@erinkv 
Whoa: There is a 2.5s view time on desktop, and 1.7s view time on mobile. Need to think about our videos more intelligently. #SMWchicago

@empowermm‪‏@EmpowerMM 
TV creative is opposite mobile – TV grabs attention at the finish & mobile needs to captivate in the 1st second. @gandrewmeyer #SMWChicago

@SMWchicago‪@SMWchicago 
4 out of 5 consumers check their social media within 15 minutes of waking up, according to @EdelmanPR research. #SMWChicago

@CarverLucille‪@CarverLucille 
Get to the heart of the matter in the first 1.5 seconds for Facebook video #SMWChicago #SMWLittleThing

@empowermm@EmpowerMM
This is the best time ever to do Facebook video, because they’re competing with YouTube. Post natively, and you’re favored. #SMWChicago

‪‏‪‏@rstapley ‬‬‬‬‪ @rstapley 
‪9:1 rule “For every 1 hour you spend creating content, spend 9 towards promoting it” @StuartDerman #SMWChicago

@tchazbennett@tchazbennett
67% of users will advocate for your brand if your content is good… even if they’re not buying from you! @heatherAtaylor #SMWChicago

@TDHcreative@TDHcreative 
No one ever stopped following a brand because they didn’t hear from them enough. Speak only when you have something to say #SMWChicago

@Symmetri @Symmetri 
“The only way to stand out these days is to create experiences people don’t know about yet.” – @TheWebbyAwards #SMWChicago

If you were following #SMWChicago on Twitter, what topics stood out to you? Send us a tweet @StudioNorthUSA!

Allison Grant

Allison Grant

Social Media Coordinator

As StudioNorth's Social Media Coordinator, Allison has perfected the art of writing in 140 characters or less. When she's not tweeting, she enjoys reading, road trips and the great outdoors.

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