Top 10 Tweets from Social Media Week Chicago
Social Media Week Chicago is a dream come true for social media marketers. The yearly event, organized by Crowdcentric, brings experts from the industry’s leading brands (National Geographic, Instagram and Pinterest were just a few that spoke this year) to the Windy City to share best practices and talk the future of social.
If you had to summarize last week’s Social Media Week Chicago 2016 in one word, it would be video. If you’re not thinking video first when it comes to social media, especially on Facebook, you’re in the social Stone Age.
Several sessions throughout the week focused on social video best practices, viral content, social advocacy and creating new experiences on social. The key takeaways from last week are best summed up in these ten tweets.
There’s been an 800% increase in videos views on social since 2015. If you’re not video-first, then you’re behind. #SMWChicago #Facebook
Whoa: There is a 2.5s view time on desktop, and 1.7s view time on mobile. Need to think about our videos more intelligently. #SMWchicago
Get to the heart of the matter in the first 1.5 seconds for Facebook video #SMWChicago #SMWLittleThing
This is the best time ever to do Facebook video, because they’re competing with YouTube. Post natively, and you’re favored. #SMWChicago
No one ever stopped following a brand because they didn’t hear from them enough. Speak only when you have something to say #SMWChicago
If you were following #SMWChicago on Twitter, what topics stood out to you? Send us a tweet @StudioNorthUSA!
Social Media Coordinator
As StudioNorth's Social Media Coordinator, Allison has perfected the art of writing in 140 characters or less. When she's not tweeting, she enjoys reading, road trips and the great outdoors.