When it comes to inspiring action, we mean business.
Before you can persuade your customers to take any action — whether it’s changing suppliers, adding a product to the cart, clicking a link for more information or even simply forming an opinion — they have to care about what you’re telling them. And if they’re going to care, what you’re telling them must have true meaning for them.
What does your message mean in real terms for your audience? How will their lives be improved after hearing what you have to say? How will we know they heard you? And what insights can we gain from the analytics along the way?
That’s where strategy comes into play. The key is to consider your meaning, not just from an operational, economic, or functional perspective, but from the customer’s point of view — an individual customer with individual aspirations, hopes, and fears.
A brand is much more than just a logo on letterhead. It’s the total of your stakeholders’ experience across every touchpoint. And if you’re not proactively managing your brand, you’re letting the marketplace define who you are.
We can help you identify and own the key differentiators that set you apart in a competitive space. Whether you’re building a brand from the ground up, integrating established brands from a merger or acquisition or looking to redefine your identity/offering, we’ll dig into your situation and provide the insights and perspectives to help guide your journey.
Facts and figures are cold and analytical, and competing against them is easy. As much as we like to think we make decisions based purely on logic and reasoning, humans are emotional beings. All the features and benefits in the world won’t do a thing if there isn’t meaning behind them — a reason to believe.
That’s what makes a storytelling approach so powerful. When people hear a story that reflects the emotions they’ve experienced in times of change, they’ll make that story their own. More than simply believing it, they’ll build a personal stake in making it come true. They’ll live it.
It’s tough to know where to go until you know where you are. A brand audit can give you a 360º view of your business from all perspectives — employees, customers, prospects, competitors, and other key stakeholders.
Social Media Strategy
In the ever-evolving world of social media, a sound strategy can help you truly engage with your customers where and when they’re interacting online.
Whether you’re looking to generate interest, attract more leads or build your brand’s thought-leadership position, we can help you establish, focus, curate, and grow your social media presence quickly and efficiently. And help activate internal advocates in the process.
Planning an event? We can help with the planning needed to make it a complete experience with pre-event collateral, spatial planning, lead generation, booth attractions, event-themed apps, games, post-event follow-up, and much more. We also have extensive experience partnering with event companies, booth fabricators, and other vendors.
There’s an art to working effectively with public media channels, and we partner with some of the best firms in the business — like Outlook Marketing Services — to help our clients maximize their reach in a variety of ways.
Content and Marketing Strategy
The traditional “decision funnel” — where marketers looked to push customers from awareness to consideration to eventual loyalty — is gone. Technology has forever changed the way decisions are made and the speed with which they’re made.
We are living in the age of the empowered consumer where customers are seeking out information on their terms.
This empowerment means customers see more messages through an ever-expanding array of channels. And attention spans aren’t getting any longer.
So marketers need to pull customers in by presenting the right information to the right audience segment at the right time in the buying cycle. And that requires a strategic, data-driven approach. Luckily, the same technology that empowers consumers also empowers marketers with unprecedented access to customer behavior analytics.
We can help you find the right balance of content and the right channels to provide that content in the right context to the people influencing and making decisions in your market.
Whether you’re speaking to the C-suite, the shop floor or everyone in between, when your brand delivers what your audience is looking for — where when, and how it’s needed — you’re building sustainable value.
Crafting compelling copy that touches the minds — and hearts — of your audience is an essential part of building a strong, consistent customer experience. And that takes a deep understanding of your brand's voice and your audience, which is precisely where we begin.
Then, we’ll work closely with the design and digital teams to ensure copy and visual elements work together to support your brand voice and align with your brand standards.
We also have experience writing for customers in regulated industries, such as healthcare and finance, which helps streamline the review process.