Don’t settle for moderate growth—plan 2021 around market takedowns

Don’t settle for moderate growth—plan 2021 around market takedowns

An exclusive resource for HITMC members

Coming off one of the most unpredictable years ever, how do you define campaigns that successfully drive better lead flow against constrained near-term budgets?

 A market takedown approach lets you make bolder moves, leverage scarce money more effectively, and take share from those who merely hope to grow.

That’s the focus of this guide from StudioNorth Executive Director of Strategy Eric Meerschaert. Eric’s strategic roots grow from McKinsey & Co, where he learned that analytics, not instincts, drive the best corporate and market strategies.

Don’t just base your 2021 planning on whatever worked last year or in 2019—deploy a proven strategy for winning long-term share. Download this guide to get started!