by Jeff Segal | Jul 20, 2020
#InThisMomentIAm… human, creative and craving connection. 21 JULY 2020 We’re a close-knit group at StudioNorth. So, when the quarantine started, we stayed connected by talking (and chatting and texting and emailing) about how weird everything was. Actually, it was...
by Jeff Segal | Jul 9, 2020
Did virtual BrandSmart 2020 deliver the brilliance we need for a changed world? 09 JULY 2020 A year ago, we started our BrandSmart 2019 recap with this quote from MediaLink Chief Transformation Officer Dana Anderson’s opening keynote: “Last year was the least amount...
by Jeff Segal | Nov 12, 2019
Jeff Segal 12 NOVEMBER 2019 StudioNorth Content Director Dan Gutknecht and Social Media Coordinator Valerie Mies contributed vast swaths of this article. When people rebel against marketing, what are marketers supposed to do? According to Mark Schaefer’s...
by Jeff Segal | Oct 10, 2019
At StudioNorth, interns do real work. This past summer, they did real good work. Annie Brinkman and Guillermo Pizano-Nunez made meaningful contributions to client projects on our Design team, while Rachel Miller performed many of the tasks that now belong to a...
by Jeff Segal | Apr 26, 2019
It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears. It wasn’t the terrific session on content marketing for community health, or the fascinating case study about motivating MIT students to...
