by Jeff Segal | Apr 26, 2019
It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears. It wasn’t the terrific session on content marketing for community health, or the fascinating case study about motivating MIT students to...
by Jeff Segal | Oct 19, 2018
19 OCTOBER 2018 Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them? No one can answer these questions alone, least of all me. So I’m glad...
by Jeff Segal | Apr 11, 2018
I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans. Can I possibly recount...
by Jeff Segal | Nov 16, 2017
Every time I attend Content Jam, I walk away feeling: Humbled by all the revealed content marketing wisdom I long to put into practice Inspired to share the day’s insights and “a-ha” moments with my friends and coworkers Well-fed and slightly buzzed from the excellent...
by Jeff Segal | May 30, 2017
30 MAY 2017 When you write B2B content, you want it to be shared and seen by as many people in your target audience as possible, right? Then you need to make sure your content grabs people like me. Why? Because one of my roles is helping StudioNorth clients maintain...
