by Jeff Segal | Nov 12, 2019
Jeff Segal 12 NOVEMBER 2019 StudioNorth Content Director Dan Gutknecht and Social Media Coordinator Valerie Mies contributed vast swaths of this article. When people rebel against marketing, what are marketers supposed to do? According to Mark Schaefer’s...
by Jeff Segal | Oct 10, 2019
At StudioNorth, interns do real work. This past summer, they did real good work. Annie Brinkman and Guillermo Pizano-Nunez made meaningful contributions to client projects on our Design team, while Rachel Miller performed many of the tasks that now belong to a...
by Jeff Segal | Apr 26, 2019
It wasn’t the end of Shannon Lee’s “Magic Sauce” session, when I put on a rainbow-striped horn to hand out Unicorn Tears. It wasn’t the terrific session on content marketing for community health, or the fascinating case study about motivating MIT students to...
by Jeff Segal | Oct 19, 2018
19 OCTOBER 2018 Content Jam 2018 was all about voice. How do you express your bravest brand voice? How do you capture your customers’ true voice? And what’s the most potent way to combine them? No one can answer these questions alone, least of all me. So I’m glad...
by Jeff Segal | Apr 11, 2018
I’ve just decompressed from the industry-wide team-building exercise officially known as the Healthcare IT Marketing & PR Conference—henceforward HITMC, pronounced “hit-mick”—and there’s a lot to unpack from those three days in New Orleans. Can I possibly recount...
