by Eric Meerschaert | Apr 2, 2024 | Strategy
Video: Get your whole team on-script with a B2B messaging platform. Producing B2B content without planning ahead can cause chaos when it comes to campaign consistency. Using a messaging platform to keep your content consistent across channels, on the other hand, makes... by Eric Meerschaert | Nov 1, 2023 | Strategy
Video: Market Math calculates the budget you need for the results you want. Most B2B marketing campaigns start with a budget, and marketers do the best they can with it. Is it enough? Too much? There’s no way to know. Actually, there is. Our Market Math model helps... by Eric Meerschaert | Oct 2, 2023 | Strategy
Three reasons marketers get the B2B buyer’s journey wrong We marketers are often guilty of pushing or pulling buyers through that “inside-out” view of the customer’s world called the marketing funnel. Guess what? Buyers are over it. What if we let them lead us?... by Eric Meerschaert | Oct 2, 2023 | Strategy
Three ways to create ideal customer personas that do their jobs better In B2B marketing, personas can be valuable tools for message segmentation. When they’re conceived correctly, marketers connect buyers with critical buying moments on an emotional level, which... by Eric Meerschaert | Oct 2, 2023 | Strategy
Why B2B buyer journeys must reflect true motivators and barriers You’re under pressure to transform campaign performance. (When haven’t you been?) Your budgets are likely tight. (Aren’t they always?) Yet sales keeps demanding a deeper, higher-value pipeline. (So, what...