by Eric Meerschaert | Nov 1, 2023 | Strategy
Video: Market Math calculates the budget you need for the results you want. Most B2B marketing campaigns start with a budget, and marketers do the best they can with it. Is it enough? Too much? There’s no way to know. Actually, there is. Our Market Math model helps...
by Eric Meerschaert | Oct 2, 2023 | Strategy
Three reasons marketers get the B2B buyer’s journey wrong We marketers are often guilty of pushing or pulling buyers through that “inside-out” view of the customer’s world called the marketing funnel. Guess what? Buyers are over it. What if we let them lead us?...
by Eric Meerschaert | Oct 2, 2023 | Strategy
Three ways to create ideal customer personas that do their jobs better In B2B marketing, personas can be valuable tools for message segmentation. When they’re conceived correctly, marketers connect buyers with critical buying moments on an emotional level, which...
by Eric Meerschaert | Oct 2, 2023 | Strategy
Why B2B buyer journeys must reflect true motivators and barriers You’re under pressure to transform campaign performance. (When haven’t you been?) Your budgets are likely tight. (Aren’t they always?) Yet sales keeps demanding a deeper, higher-value pipeline. (So, what...
by Eric Meerschaert | May 22, 2023 | Strategy
3 reasons to quit stalling and build a B2B messaging platform. When you’ve got some exciting news in your life, it’s human nature to share the news right away, with whomever you want, by whatever channels you want. Call your parents, text your sister, put it up on...
