by Allison Grant | Jul 27, 2017
27 JULY 2017 With Facebook’s organic reach hovering around a measly 2%, social marketers have to pay to play more than ever. But live video could be the organic social savior we’ve been waiting for (at least for now). The stats certainly are promising. eMarketer...
by Allison Grant | Mar 13, 2017
13 MARCH 2017 If you did a double-take when you logged into LinkedIn recently, you’re probably not alone. The streamlined redesign now resembles Facebook’s newsfeed, with improved search features and a simpler top navigation. There are also notable changes to how...
by Allison Grant | Nov 18, 2016
18 NOVEMBER 2016 Social Media Week Chicago is a dream come true for social media marketers. The yearly event, organized by Crowdcentric, brings experts from the industry’s leading brands (National Geographic, Instagram and Pinterest were just a few that spoke this...
by Allison Grant | Apr 22, 2016
22 APRIL 2016 “We think you should be able to message a business in the same way you message a friend.” -Mark Zuckerberg Chatbots, which use artificial intelligence to carry on humanlike conversations via the web and messaging apps, are a key piece of Facebook’s...
by Allison Grant | Sep 22, 2015
22 SEPTEMBER 2015 Ever wonder what your coworkers do on their phones all day? What new apps are informing them, entertaining them or making their lives easier? I asked my StudioNorth colleagues about their favorite apps, and their responses ran the gamut from creative...
